BRAND ARCHITECTS
1: Activation
1: Activation
1: Activation
Finalize Tools:
Set up brand assets in a shared workspace (logo files, style guide, templates).
Digital Foundation:
Launch a simple microsite/landing page aligned with the new brand identity.
Content Kickoff:
Create newsletter framework and first issue draft.
Social Presence:
Update LinkedIn profile visuals and brand messaging.
2: Engagement
1: Activation
1: Activation
Consistency:
Establish weekly rhythm—newsletter, LinkedIn posts, outreach.
Awareness Push:
Share a personal brand story (video clip, article, or post) to differentiate
Collaboration:
Identify 1–2 partners/collaborators for co-content (webinar, post, or interview).
Feedback Loop:
Collect initial impressions (open rates, engagement, peer reactions).
3: Refinement
1: Activation
3: Refinement
Expand Content:
Create 1–2 branded templates (ads, event slides, or handouts).
Showcase Impact:
Share an example of how work is resonating (testimonial, client story, or speaking clip).
Refine Habits:
Adjust posting cadence, content type, and outreach based on feedback.
Roadmap Next Phase:
Define what’s working, what’s not, and where to invest for ongoing impact.
Levels of Partnership
Foundation Package
Start Strong With Visibility & Consistency
- Brand guidelines (logo, color palette, typography, imagery style).
- Voice & tone guide (how your brand shows up in writing and speech).
- Messaging framework (GBI/Big Idea, tagline, key messages).
- Visual direction toolkit (photography mood board, iconography, design treatments).
- Sample applications (business card, digital mockups, simple collateral).
Growth Package
Stand Out With Content & Connection
- Launch personal microsite/landing page with clear brand narrative and contact.
- Develop newsletter framework (design + first 2 issues).
- Refresh LinkedIn profile visuals and brand messaging.
- Create social starter kit (6 branded templates + 6–8 posts).
- 1:1 coaching sessions to establish weekly outreach & posting habits.
Premium Package
Scale Impact With Momentum & Growth
- Monthly newsletter management (planning, writing, publishing).
- Full social content calendar (4–12 branded posts/month, managed delivery).
- Quarterly campaign activation support (webinars, digital ads, lead magnets).
- Branded collateral (case studies, client one-pagers, speaking decks).
- Dedicated support for evolving brand as personal practice grows.
Our Partners
